Marketing Solutions for Japan
We execute digital and offline marketing campaigns tailored to Japan's media landscape.
From Google and Meta to LINE and Yahoo Japan—we know where your Japanese customers are and how to reach them. Our focus is measurable growth: awareness, engagement, and conversions.
Why Japan Marketing is Different
Understanding Japan’s unique marketing landscape.
Japan’s digital ecosystem is unlike any other market. While global platforms like Google and Meta are important, success in Japan requires understanding local platforms, cultural nuances, and consumer behaviors.
Key differences:
- Platform preferences: LINE, Yahoo Japan, and local social networks
- Cultural messaging: Indirect communication and relationship-building
- Seasonal campaigns: Golden Week, Obon, and year-end traditions
- Mobile-first: 90%+ of internet usage is mobile
- Quality over quantity: Japanese consumers value authenticity and trust
Ongoing Execution, Not Just Strategy
Our Core Strength: Continuous Marketing Execution Support
Unlike traditional consulting firms that create strategies and leave, we stay with you throughout your journey. 80% of our resources are dedicated to ongoing marketing execution support—this is what sets us apart.
Traditional Consulting
JP Expansion Partners
Why Ongoing Execution Matters
Marketing isn’t a one-time project—it’s a continuous process that requires constant attention, optimization, and adaptation. Here’s why ongoing execution support is essential:
- Market Dynamics Change: Japan’s digital landscape evolves rapidly. What works today may not work tomorrow. We continuously adapt your campaigns.
- Data-Driven Optimization: We measure, analyze, and improve continuously. Every campaign teaches us something new about your audience.
- Long-term Relationship Building: Japanese consumers value trust and consistency. Ongoing support helps build lasting relationships.
- ROI Maximization: Continuous optimization means better results over time. You get more value from your marketing investment.
Retainer Model Benefits
Why Monthly Retainer Contracts Work Better
Our ongoing marketing execution support is typically delivered through monthly retainer contracts. Here’s why this model benefits you:
Dedicated Team
You get a dedicated account manager and team who understand your business, goals, and market context. No need to brief new people every project.
Continuous Optimization
We don’t just set campaigns and forget them. We monitor performance daily, optimize weekly, and adjust strategy monthly based on real data.
Long-term Partnership
We’re invested in your long-term success. As your business grows, we adapt and scale your marketing efforts accordingly.
What’s Included in Retainer Contracts
- Monthly Strategy Review: Regular check-ins to review performance and adjust strategy
- Campaign Management: Ongoing management of SEO, advertising, social media, and content campaigns
- Performance Reporting: Monthly reports with insights and recommendations
- Quick Response: Fast turnaround on content creation, campaign adjustments, and issue resolution
- Market Intelligence: Regular updates on Japan market trends and opportunities
80% Resource Commitment
Marketing Execution Support is Our Core Focus
We’ve made a strategic decision to dedicate 80% of our resources to ongoing marketing execution support. This isn’t just a service offering—it’s our core strength and differentiator.
What This Means for You
- Deep Expertise: By focusing on marketing execution, we’ve developed deep expertise in what works in Japan
- Proven Processes: We’ve refined our processes through continuous execution, not just theory
- Better Results: Our focus means better outcomes for your marketing campaigns
- Efficiency: We know how to execute quickly and effectively, saving you time and money
PDCA Cycle: Continuous Improvement
How We Continuously Optimize Your Marketing
We follow a proven PDCA (Plan-Do-Check-Act) cycle to ensure continuous improvement in all your marketing activities.
graph LR
A[Plan<br/>Strategy & Goals] --> B[Do<br/>Execute Campaigns]
B --> C[Check<br/>Measure Performance]
C --> D[Act<br/>Optimize & Improve]
D --> A
style A fill:#1855af,color:#fff
style B fill:#1E2A38,color:#fff
style C fill:#1855af,color:#fff
style D fill:#1E2A38,color:#fffSet clear objectives, define KPIs, and create detailed campaign plans
Execute campaigns across all channels: SEO, ads, social media, content
Analyze performance data, measure against KPIs, identify what’s working
Optimize campaigns, adjust strategy, scale what works, fix what doesn’t
Monthly Cycle Example
- Week 1 (Plan): Review previous month’s performance, set goals for new month, plan campaigns
- Weeks 2-3 (Do): Execute campaigns, create content, manage ads, engage on social media
- Week 4 (Check & Act): Analyze performance, identify optimization opportunities, adjust for next month
This cycle repeats every month, ensuring continuous improvement and better results over time.
Our Marketing Services
Digital Advertising
We manage campaigns across Japan's most effective advertising platforms.
Platforms we specialize in:
- Google Ads: Search, Display, and YouTube campaigns
- Meta Ads: Facebook and Instagram advertising
- LINE Ads: Japan’s most popular messaging platform
- Yahoo Japan Ads: Search and display advertising
- Twitter Ads: Real-time engagement and brand building
What we deliver:
- Campaign strategy and setup
- Creative development and optimization
- Budget management and bidding
- Performance tracking and reporting
- A/B testing and optimization
Social Media Management
Build authentic relationships with Japanese customers through strategic social media presence.
Platforms we manage:
- LINE Official Account: Customer communication and engagement
- Instagram: Visual storytelling and influencer partnerships
- Twitter: Real-time engagement and customer service
- YouTube: Video content and channel management
- TikTok: Short-form video content for younger demographics
What we deliver:
- Content strategy and planning
- Post creation and scheduling
- Community management
- Influencer partnerships
- Performance analytics
Content Marketing
Create content that resonates with Japanese audiences and drives engagement.
Content types:
- Blog articles: SEO-optimized content for Japanese search
- Video content: YouTube videos and social media clips
- Infographics: Visual content for social sharing
- Case studies: Success stories and testimonials
- Webinars: Educational content and lead generation
What we deliver:
- Content strategy development
- Writing and design services
- SEO optimization
- Distribution planning
- Performance measurement
Email Marketing
Build and nurture relationships with Japanese customers through targeted email campaigns.
Campaign types:
- Welcome series: Onboarding new subscribers
- Newsletter: Regular updates and insights
- Promotional campaigns: Sales and special offers
- Event invitations: Webinars and product launches
- Customer retention: Re-engagement and loyalty programs
What we deliver:
- Email strategy and planning
- Template design and development
- List segmentation and management
- Campaign execution and automation
- Performance tracking and optimization
PR & Media Relations
Build brand awareness and credibility through strategic PR campaigns.
PR activities:
- Media outreach: Press releases and media interviews
- Influencer partnerships: Collaborations with Japanese influencers
- Event participation: Trade shows and industry events
- Award submissions: Industry recognition and credibility
- Crisis management: Reputation protection and recovery
What we deliver:
- PR strategy development
- Media list building and outreach
- Press release writing and distribution
- Interview coordination and preparation
- Coverage tracking and reporting
Industry-Specific Marketing
Tailored approaches for different sectors.
Technology & SaaS
- B2B lead generation: LinkedIn and industry publications
- Product demos: Webinar and video content
- Thought leadership: Industry insights and expertise
- Partnership marketing: Channel and affiliate programs
Education & Training
- Student acquisition: Social media and search advertising
- Parent engagement: LINE and email marketing
- Influencer partnerships: Education bloggers and YouTubers
- Event marketing: School fairs and education conferences
Tourism & Hospitality
- Seasonal campaigns: Golden Week, Obon, and cherry blossom season
- Visual content: Instagram and YouTube travel content
- Partnership marketing: Travel agencies and booking platforms
- Local SEO: Location-based search optimization
Manufacturing & Products
- B2B marketing: Trade publications and industry events
- Product launches: PR and influencer campaigns
- Retail partnerships: E-commerce and brick-and-mortar
- Customer testimonials: Case studies and reviews
Fashion & Lifestyle
- Visual storytelling: Instagram and Pinterest campaigns
- Influencer collaborations: Fashion bloggers and celebrities
- Seasonal collections: Limited-time offers and exclusivity
- Brand partnerships: Collaborations with Japanese brands
Our Marketing Process
Strategy Development
We analyze your business, target audience, and competitive landscape to develop a comprehensive marketing strategy.
Campaign Planning
We create detailed campaign plans with clear objectives, timelines, and budgets.
Creative Development
We develop compelling creative assets that resonate with Japanese audiences.
Campaign Execution
We launch and manage campaigns across all relevant platforms and channels.
Optimization & Reporting
We continuously optimize campaigns and provide detailed performance reports.
Measuring Success
Key metrics we track for your campaigns.
Awareness Metrics:
- Brand search volume
- Social media reach and impressions
- Website traffic and unique visitors
- Media mentions and coverage
Engagement Metrics:
- Social media likes, shares, and comments
- Email open and click rates
- Video views and watch time
- Content downloads and form submissions
Conversion Metrics:
- Lead generation and cost per lead
- Sales conversion rates
- Customer acquisition cost
- Return on advertising spend (ROAS)
Retention Metrics:
- Customer lifetime value
- Repeat purchase rates
- Email unsubscribe rates
- Social media unfollow rates
Why Work With a Certified Partner for Marketing
What sets our certified partners apart from other marketing agencies.
Local Expertise
We understand Japanese culture, consumer behavior, and market dynamics.
Integrated Approach
Marketing is just one part of your Japan entry—we coordinate with all other services.
Proven Results
Track record of successful campaigns across multiple industries.
Transparent Reporting
Clear, actionable insights and regular performance updates.
Cultural Sensitivity
We ensure your messaging resonates with Japanese audiences without cultural missteps.
Ready to launch your Japan marketing campaigns?
Your Japanese customers are waiting—let's reach them with the right message, on the right platforms, at the right time.
Get a Tailored Marketing Plan