Marketing

We execute digital and offline marketing campaigns tailored to Japan's media landscape.

From Google and Meta to LINE and Yahoo Japan—we know where your Japanese customers are and how to reach them. Our focus is measurable growth: awareness, engagement, and conversions.

Get a Tailored Plan for Your Entry to Japan Book a Free Consultation

WHY JAPAN MARKETING IS DIFFERENT

Understanding Japan's unique marketing landscape.

Japan's digital ecosystem is unlike any other market. While global platforms like Google and Meta are important, success in Japan requires understanding local platforms, cultural nuances, and consumer behaviors.

Key differences:

  • Platform preferences: LINE, Yahoo Japan, and local social networks
  • Cultural messaging: Indirect communication and relationship-building
  • Seasonal campaigns: Golden Week, Obon, and year-end traditions
  • Mobile-first: 90%+ of internet usage is mobile
  • Quality over quantity: Japanese consumers value authenticity and trust

OUR MARKETING SERVICES

Digital Advertising

We manage campaigns across Japan's most effective advertising platforms.

Platforms we specialize in:

  • Google Ads: Search, Display, and YouTube campaigns
  • Meta Ads: Facebook and Instagram advertising
  • LINE Ads: Japan's most popular messaging platform
  • Yahoo Japan Ads: Search and display advertising
  • Twitter Ads: Real-time engagement and brand building

What we deliver:

  • Campaign strategy and setup
  • Creative development and optimization
  • Budget management and bidding
  • Performance tracking and reporting
  • A/B testing and optimization

Social Media Management

Build authentic relationships with Japanese customers through strategic social media presence.

Platforms we manage:

  • LINE Official Account: Customer communication and engagement
  • Instagram: Visual storytelling and influencer partnerships
  • Twitter: Real-time engagement and customer service
  • YouTube: Video content and channel management
  • TikTok: Short-form video content for younger demographics

What we deliver:

  • Content strategy and planning
  • Post creation and scheduling
  • Community management
  • Influencer partnerships
  • Performance analytics

Content Marketing

Create content that resonates with Japanese audiences and drives engagement.

Content types:

  • Blog articles: SEO-optimized content for Japanese search
  • Video content: YouTube videos and social media clips
  • Infographics: Visual content for social sharing
  • Case studies: Success stories and testimonials
  • Webinars: Educational content and lead generation

What we deliver:

  • Content strategy development
  • Writing and design services
  • SEO optimization
  • Distribution planning
  • Performance measurement

Email Marketing

Build and nurture relationships with Japanese customers through targeted email campaigns.

Campaign types:

  • Welcome series: Onboarding new subscribers
  • Newsletter: Regular updates and insights
  • Promotional campaigns: Sales and special offers
  • Event invitations: Webinars and product launches
  • Customer retention: Re-engagement and loyalty programs

What we deliver:

  • Email strategy and planning
  • Template design and development
  • List segmentation and management
  • Campaign execution and automation
  • Performance tracking and optimization

PR & Media Relations

Build brand awareness and credibility through strategic PR campaigns.

PR activities:

  • Media outreach: Press releases and media interviews
  • Influencer partnerships: Collaborations with Japanese influencers
  • Event participation: Trade shows and industry events
  • Award submissions: Industry recognition and credibility
  • Crisis management: Reputation protection and recovery

What we deliver:

  • PR strategy development
  • Media list building and outreach
  • Press release writing and distribution
  • Interview coordination and preparation
  • Coverage tracking and reporting

INDUSTRY-SPECIFIC MARKETING

Technology & SaaS

* **B2B lead generation**: LinkedIn and industry publications * **Product demos**: Webinar and video content * **Thought leadership**: Industry insights and expertise * **Partnership marketing**: Channel and affiliate programs

Education & Training

* **Student acquisition**: Social media and search advertising * **Parent engagement**: LINE and email marketing * **Influencer partnerships**: Education bloggers and YouTubers * **Event marketing**: School fairs and education conferences

Tourism & Hospitality

* **Seasonal campaigns**: Golden Week, Obon, and cherry blossom season * **Visual content**: Instagram and YouTube travel content * **Partnership marketing**: Travel agencies and booking platforms * **Local SEO**: Location-based search optimization

Manufacturing & Products

* **B2B marketing**: Trade publications and industry events * **Product launches**: PR and influencer campaigns * **Retail partnerships**: E-commerce and brick-and-mortar * **Customer testimonials**: Case studies and reviews

Fashion & Lifestyle

* **Visual storytelling**: Instagram and Pinterest campaigns * **Influencer collaborations**: Fashion bloggers and celebrities * **Seasonal collections**: Limited-time offers and exclusivity * **Brand partnerships**: Collaborations with Japanese brands

OUR MARKETING PROCESS

1

Strategy Development

We analyze your business, target audience, and competitive landscape to develop a comprehensive marketing strategy.

2

Campaign Planning

We create detailed campaign plans with clear objectives, timelines, and budgets.

3

Creative Development

We develop compelling creative assets that resonate with Japanese audiences.

4

Campaign Execution

We launch and manage campaigns across all relevant platforms and channels.

5

Optimization & Reporting

We continuously optimize campaigns and provide detailed performance reports.

MEASURING SUCCESS

Key metrics we track for your campaigns.

Awareness Metrics:

  • Brand search volume
  • Social media reach and impressions
  • Website traffic and unique visitors
  • Media mentions and coverage

Engagement Metrics:

  • Social media likes, shares, and comments
  • Email open and click rates
  • Video views and watch time
  • Content downloads and form submissions

Conversion Metrics:

  • Lead generation and cost per lead
  • Sales conversion rates
  • Customer acquisition cost
  • Return on advertising spend (ROAS)

Retention Metrics:

  • Customer lifetime value
  • Repeat purchase rates
  • Email unsubscribe rates
  • Social media unfollow rates

WHY CHOOSE IGNITE FOR MARKETING

What sets us apart from other marketing agencies.

Local Expertise We understand Japanese culture, consumer behavior, and market dynamics.

Integrated Approach Marketing is just one part of your Japan entry—we coordinate with all other services.

Proven Results Track record of successful campaigns across multiple industries.

Transparent Reporting Clear, actionable insights and regular performance updates.

Cultural Sensitivity We ensure your messaging resonates with Japanese audiences without cultural missteps.

GET STARTED

Ready to launch your Japan marketing campaigns?

Your Japanese customers are waiting—let's reach them with the right message, on the right platforms, at the right time.

[Get a Tailored Marketing Plan] [Book a Free Consultation]

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