Quarter-by-Quarter Themes
- Q1: Trust & Compliance — Privacy (APPI), security, and data residency sessions
- Q2: Efficiency & Automation — Workflow demos with local partner tools
- Q3: Customer Success — Renewal/expansion playbooks and NPS programs
- Q4: Planning & Budget — ROI retrospectives, roadmap previews, and price updates
Event Types to Mix
- Executive Breakfasts (10-15 pax) with a local industry speaker
- Hands-on Workshops with labs in Japanese and loaner devices if needed
- Joint Webinars co-hosted with partners already known in the vertical
- Trade Shows: CEATEC (tech), Interop Tokyo, Japan IT Week, Smart Factory Expo
Follow-Up System
- 48-Hour Recap: Send slides, a 2-minute summary video, and a Japanese FAQ.
- Account Briefs: Route hot leads with context to AEs and partners.
- Content Repurposing: Turn demos into blog posts, short clips, and sales battlecards.
Metrics to Monitor
- Registrations → attendance → demo requests
- Cost per SAL by channel
- Pipeline velocity and conversion by event type
Ship the calendar, run tight follow-up, and iterate each quarter.
