Localize for Confidence, Not Just Translation
Japanese developers expect precise, example-driven docs. Prioritize:
- Quickstarts with curl + JS/TypeScript snippets
- Sample Apps that show real integrations (e.g., LINE login, invoice PDFs)
- Error Messages translated with actionable remediation steps
Community Channels that Work
- Connpass / Doorkeeper meetups with lightning talks and office hours
- Slack/Open Chat with a pinned FAQ, status updates, and code snippet library
- Tech Blogs in Japanese with diagrams and copy-paste code
Demo Strategy
- Recorded Walkthroughs: 5-8 minute videos with Japanese captions and terminal output
- Live Coding: Build a minimal integration in 15 minutes; publish the repo
- Partner Co-Demos: Work with SI/ISV partners to show end-to-end flows
Metrics to Track
- Time-to-first-API-call (TTFAC)
- Trial-to-paid conversion for dev-led signups
- Event RSVPs → attendees → activated accounts
Lead with examples, show production-ready patterns, and keep a consistent cadence.